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Quench Worldwide are the UK-based, International creators of POSITIV – the exciting new energy drink made with all natural ingredients designed to compliment a healthy and active lifestyle.

In the summer of 2014, we developed the branding for POSITIV and extensively evolved the existing logo which needed some detailed modifications to resolve its appearance and solidify a clear message to the consumer. To support the new logo we were also asked to visually restructure the packaging for the first three cans with a view to new flavours planned in the future.

Our approach to the can design involved creating a transitional border that went from full colour to white, whilst pictorially including fruits of each flavour itself, all the time working with, and understanding, the limitations of the can printing techniques available to us. We also remade the condensation illustration on the can to enhance the ‘feel’ of freshness required
by the client.

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